Amazon Prime was introduced in Brazil in 2019, offering quick and complimentary delivery of a wide range of products. The platform has made significant investments in its infrastructure to enhance its services, which now include entertainment options such as Prime Video, Amazon Music Prime, and special events like Prime Day.
The Prime Video service is notable for its exclusive Amazon content like The Lord of the Rings: The Power Rings and The Boys, as well as live sports and collaborations with Globo, Max, and Telecine.
Starting in 2025, Prime Video in Brazil will feature advertisements on its content, as announced by Amazon. The company assures that the advertising volume will be significantly lower than that of traditional television or other streaming services. Subscribers will have the option to choose an ad-free plan, the pricing of which will be revealed later. The current subscription fee for Prime will remain unchanged initially.
Other streaming services already contain advertisements.
This trend in the streaming market, similar to strategies used by other major companies, is exemplified by Disney+ introducing a budget-friendly plan in Brazil that incorporates advertisements. It could be a compelling choice for those looking for cost-effective options, but it’s important to consider how the ads may affect the viewing experience of films and series. To learn more about the ad-supported Disney+ plan, you can find additional information here.
Netflix is another platform that has adopted this approach, providing a lower-cost alternative with advertisements to entice new subscribers while also maintaining advertising income. To learn more about whether opting for the ad-supported Netflix plan is a good choice, click here.
Consumers can anticipate increased choices and flexibility in selecting a streaming platform due to intensifying competition and the exploration of innovative business models.