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  • Apple surpasses Microsoft and NVIDIA in value to become the world’s most valuable company.

    Apple surpasses Microsoft and NVIDIA in value to become the world’s most valuable company.

    In 2024, technology giants like NVIDIA, Microsoft, and Apple have seen shifts in their positions as the world’s most valuable companies. Recently, Apple reclaimed the top spot with a market value of $3.62 trillion, following a 2.5% increase in its stock price due to a favorable report from Morgan Stanley.

    Apple is now the world’s most valuable company.

    Apple’s stock surged by nearly 20% this year, hitting a peak of $236.30 per share and boosting the company’s market capitalization to $3.62 trillion, solidifying its position as the world’s most valuable company.

    Innovations in AI have impacted the competition for market leadership in terms of value, with Microsoft and Apple making substantial investments in this field. Microsoft initially led the race due to its early AI initiatives, but Apple has now also embraced this trend of innovation.

    Morgan Stanley predicts that Apple’s focus on AI will boost sales of its devices, particularly the upcoming iPhone 15 Pro and Pro Max models that feature Apple Intelligence technology, paving the way for strong sales of the iPhone 16 series.

    Advances in AI, along with the anticipation surrounding the need for Apple Silicon chips in Macs, are creating high expectations. This shift has the potential to surpass Intel’s objectives by driving Mac upgrades and enhancements, thereby solidifying Apple’s standing in the technology industry.

  • Research suggests that Artificial Intelligence will be the most critical technology in 2025.

    Research suggests that Artificial Intelligence will be the most critical technology in 2025.

    Artificial Intelligence (AI) is predicted to be the most influential technology in 2025, according to a global survey by IEEE. Experts from five countries, including Brazil, believe that AI will significantly impact sectors such as security and entertainment. Cloud computing and robotics are also expected to be prominent technologies in the upcoming year.

    How do these technologies affect our daily lives?

    These advancements are expected to enhance various areas, from digital security to healthcare. For instance, AI will enable real-time detection of security threats to safeguard data from attacks and accelerate software development. Additionally, technologies like extended reality (XR) will be utilized more frequently for simulations and prototype creation in secure settings.

    The study in Brazil identified telecommunications, banking and financial services, and media and entertainment as the sectors that will see the greatest advantages from these technologies. Additionally, there is a growing trend in Brazil towards generative AI, which generates content and automates tasks, with over 40% of Brazilian companies planning to incorporate this technology by 2025.

    91% of experts expect increased understanding of AI generative technology over time, anticipating improved accuracy and transparency to prevent issues such as deepfakes.

    Robôs humanoides também estão em alta. Imagem: Reprodução
    Imagem: karvanth/KaboomPics

    Humanoid robots and robotic cybersecurity systems are in high demand, as indicated by the research. These robots are expected to be beneficial across various fields, such as customer service and digital security, where they can detect threats immediately. Quantum computing, known for its exceptional speed, is also anticipated to progress further, aiding companies in processing vast volumes of data with greater efficiency.

    What will companies require?

    The implementation of AI encounters obstacles like public resistance and distrust, as well as privacy and data security issues. This highlights the need for establishing transparent guidelines to ensure the ethical utilization of AI.

    The demand for professionals with expertise in software development, ethical AI practices, and data analysis is increasing due to the emergence of new technologies. These skills are crucial for companies to effectively leverage new technologies and use them securely.

  • Logitech Lift: My mouse is one of the most ergonomic options available.

    Logitech Lift: My mouse is one of the most ergonomic options available.

    I own a Logitech Lift mouse, which has recently received the Ergonomic Product Certification from United States Ergonomics. Initially, adjusting to the idea of resting my wrist while using the mouse was challenging, but now I have no issues with it. This certification highlights Logitech’s commitment to promoting health and comfort.

    Posição de uso do Lift
    Imagem:
    chsyys/GettyImages

    Logitech Lift was created to promote a neutral wrist position, minimizing fatigue and muscle strain. During certification tests involving 80 participants using Lift instead of a regular mouse for up to a month, it excelled in maintaining muscle stress levels, posture, accuracy, and error rate under scrutiny in the laboratory.

    The findings indicate that Logitech Lift offers a notable ergonomic benefit by reducing muscle strain in the hand, forearm, and shoulder.

    Visão da palma da mão usando o Lift
    Imagem: Peggychoucair/Pexels

    Its upright structure enables a more organic movement of the wrist and arm, enhancing user posture by up to 15° and providing lasting comfort. Users found the transition to the device to be quick and straightforward, enabling them to experience its ergonomic advantages right away. Despite initial challenges, adaptation became seamless after a few weeks.

    The Lift is available for purchase on Amazon today, and I found it priced at R $ 359.

    Logitech Lift Mouse available on Amazon