Tag: apple

Apple surpasses Microsoft and NVIDIA in value to become the world’s most valuable company.

In 2024, technology giants like NVIDIA, Microsoft, and Apple have seen shifts in their positions as the world’s most valuable companies. Recently, Apple reclaimed the top spot with a market value of $3.62 trillion, following a 2.5% increase in its stock price due to a favorable report from Morgan Stanley.

Apple is now the world’s most valuable company.

Apple’s stock surged by nearly 20% this year, hitting a peak of $236.30 per share and boosting the company’s market capitalization to $3.62 trillion, solidifying its position as the world’s most valuable company.

Innovations in AI have impacted the competition for market leadership in terms of value, with Microsoft and Apple making substantial investments in this field. Microsoft initially led the race due to its early AI initiatives, but Apple has now also embraced this trend of innovation.

Morgan Stanley predicts that Apple’s focus on AI will boost sales of its devices, particularly the upcoming iPhone 15 Pro and Pro Max models that feature Apple Intelligence technology, paving the way for strong sales of the iPhone 16 series.

Advances in AI, along with the anticipation surrounding the need for Apple Silicon chips in Macs, are creating high expectations. This shift has the potential to surpass Intel’s objectives by driving Mac upgrades and enhancements, thereby solidifying Apple’s standing in the technology industry.

junho 23, 2025
Apple will bid farewell to the iPhone Plus and introduce the iPhone Slim, which will be the thinnest model yet.

Apple is preparing to discontinue the Plus line of iPhones and introduce a new premium ultra-thin model, the iPhone 17 Slim, as the company aims to experiment with a new strategy due to the lower sales of Plus models globally.

Is this the conclusion of the Plus series?

Apple has introduced various sizes and formats for its devices since the iPhone 6, including the larger screen Plus model. However, analysts predict that Apple may discontinue the Plus model in favor of a new and innovative approach.

Several reasons are behind this potential choice. Ming-Chi Kuo stated that the iPhone Plus accounts for just 5% to 10% of new iPhone shipments, suggesting that the standard iPhone, Pro, and Pro Max models already cater well to the high-end market segments, rendering the Plus model unnecessary.

Imagem: xsix/FreeImages

Canalys and Omdia research indicates that the Pro Max and Pro models are top-sellers, suggesting that consumers prefer paying extra for the advanced features like better cameras and software compared to the Plus model, which offers just a larger screen.

Get ready for the iPhone Slim.

Apple may introduce the iPhone 17 Slim as a premium alternative to replace the iPhone Plus, offering a thinner design that could appeal to consumers looking for both style and innovation.

The iPhone 17 Slim may encounter difficulties despite its perceived benefits, as it features just one rear camera compared to the Pro models that come with a triple-camera setup. This limitation could be a drawback for consumers seeking advanced photography capabilities, according to analysts like Kuo.

Imagem: wal_172619/Flickr

A much slimmer design can be a key advantage. For instance, the iPhone X’s sleek design helped it become the top-selling smartphone in early 2018. The iPhone 17 Slim could also achieve success by providing a unique and appealing user experience.

What does the future hold for iPhones?

There is no official confirmation yet regarding the release of the iPhone 17 Slim, but reports suggest that Apple is observing a notable shift in the design of its upcoming iPhones. If these speculations are accurate, we might anticipate a new phase of creativity in both design and functionality for Apple products.

We must be patient for the time being.

junho 23, 2025
Apple is offering a three-month free trial of Apple Music. Learn how to take advantage of this offer.

Apple is providing a promotion for new users, offering 3 months of free access to its Apple Music streaming service for a limited time. This allows users to enjoy all the features of Apple Music, such as high-quality sound in Lossless and Space Audio format, for a more immersive experience.

How to Restore Apple Music Trial for Free

To benefit from the promotion, simply launch the Apple Music app on your iPhone, iPad, or Mac. If you are a first-time user, the promotional offer should be displayed automatically. Alternatively, navigate to the “Get Started” section to locate and redeem the promotion. Following the complimentary period, the subscription is priced at R$21.90 per month with auto-renewal. However, you have the option to cancel anytime at no charge if you choose not to continue.

Apple is providing a three-month complimentary subscription to Apple TV+ for PlayStation 4 or 5 users, in addition to the current promotion.

The promotion is available until September 23, 2024, so make the most of these three months of complimentary music.

junho 23, 2025
Apple has officially announced the launch date for iPhone 16, as well as Watch Series 10 and additional products.

Apple has confirmed the date of its major annual release event as September 9, where they will unveil new iPhones, Apple Watch Series 10, and a new line of AirPods. The event, themed “It’s glowtime,” will take place at Steve Jobs Theater in Apple Park and is eagerly anticipated by fans.

Apple’s brand event “It’s glowtime” is scheduled for September 9.

The upcoming iPhone 16 is highly awaited for its expected enhancements, like bigger screens in the Pro models and new camera capabilities like a specific button for capturing photos. While introducing these new features, the iPhone 16’s design is likely to stay consistent with Apple’s approach of making gradual product improvements.

Imagem: JonPauling/Flickr

The prediction is that the launch of the new iPhones will take place on September 20. This move is important for Apple because it will enable some of the earnings to be included in the fourth fiscal quarter, which will aid in achieving the anticipated 5% sales growth from the previous year.

In addition to the iPhone 16…

Apple is revamping its range of wearable gadgets, including the upcoming thinner and larger-screen Apple Watch Series 10. The AirPods will also be updated, featuring new versions with improved features like noise cancellation in the intermediate model.

Apple is getting ready to shift from Macs to M4 processors this year to ensure innovation and compatibility with various applications on their devices, despite the event primarily focusing on new iPhones and wearable gadgets.

Are you excited for the upcoming major Apple event? Feel free to share your thoughts!

junho 23, 2025
Apple introduces iOS 17.7 for users opting out of iOS 18; instructions on how to download provided

Apple has just launched iOS 17.7 as an alternative update for users who are not ready to switch to iOS 18. Along with iPhone, iPadOS 17.7 and macOS updates for Mac have also been released. Check out the list of iPhones that will not receive updates beyond 2024.

What are the benefits of upgrading to iOS 17.7?

Apple introduced iOS 17.7 as an option for users who are not ready to switch to iOS 18 yet. This upgrade provides updated security features and enhancements without the significant changes of the new system version.

iOS 17.7 offers a way for iPhone users to update their device without needing to switch to iOS 18 right away, for those who are already using iOS 17.

What modifications have been made to iPads?

Apple has introduced iPadOS 17.7 alongside iOS 17.7, delivering enhanced security and performance features for iPad users. Nevertheless, this update discontinues support for older models like the 10.5-inch iPad Pro (2017) and the 6th-generation iPad, making iPadOS 17.7 the final update for these devices due to their incompatibility with iPadOS 18.

Macs will receive software updates.

Mac users with older computers that cannot support the latest macOS 15 Sequoia version have access to two significant updates: macOS 13.7 Ventura and macOS 14.7 Sonoma. These updates are available for models like the 2018 and 2019 MacBook Air, ensuring they receive necessary stability and security enhancements.

Updating your device: A guide

To install iOS 17.7 or iPadOS 17.7, simply navigate to device settings, access the General section, and choose Software Update. For Mac users, follow a similar path: access the Apple menu, click on System Preferences, select General, and then choose Software Update.

junho 23, 2025
Apple Watch is now able to identify sleep apnea, although there is one caveat.

Apple released the latest watchOS 11 on Sunday (16) after conducting extensive beta testing. Among the key features is the sleep apnea detection available for Apple Watch Series 10, Apple Watch Series 9, and Apple Watch Ultra 2 in over 150 countries and regions, according to Apple. However, there is unfortunate news for people in Brazil.

Apple Watch now has a feature for identifying sleep apnea.

The countries on the list include the USA, UK, France, Germany, Italy, Spain, Japan, New Zealand, Singapore, and more, as listed on the Apple website. Australia and Canada, among others, do not yet have access to this feature as Apple is waiting for regulatory approval in some regions. Unfortunately, Brazil is not included in the list and will not have access to this functionality. The Apple Watch uses its accelerometer to monitor wrist movements during sleep to detect potential sleep apnea, a serious condition where breathing repeatedly stops and restarts. Users can view their “Night Respiratory Breaks” in the Health app on their iPhone, with interruptions classified as “high” or “not high.”

Apple developed a function using advanced machine learning and a large amount of sleep apnea data from clinical tests. The function is designed to identify signs of moderate to severe sleep apnea in individuals aged 18 and above who have not been diagnosed with the condition. Recently, Apple obtained FDA approval for this feature in the US and published a document detailing the technology’s development and validation. The latest Apple Watch Series 10 was launched this month, following the release of Apple Watch Series 9 and Apple Watch Ultra 2 last year.

junho 23, 2025
Xiaomi surpasses Apple and is now the second biggest in the global smartphone industry.

In August 2024, Xiaomi rose to second place in worldwide smartphone sales, overtaking Apple for the first time since August 2021. Xiaomi maintained steady sales, while Apple experienced a decline during the same period, according to Counterpoint Research Smartphone 360 Monthly Tracker.

Xiaomi surpasses Apple in sales in August.

In August, the company exceeded market expectations by offsetting seasonal declines in its primary markets with growth fueled by promotions in Latin America. Xiaomi, along with other industry players, encountered significant challenges in 2023 following supply issues in 2022.

Imagem: Peggychoucair/UnPlash

Xiaomi made adjustments to its product strategy, sales, and channels after facing challenges in 2022 and the first half of 2023. As a result, the company has seen significant growth in the past year.

This year, Xiaomi streamlined its product lineup by focusing on one main model per price range instead of releasing multiple devices in the same category. The company also expanded its sales and marketing efforts, entering new markets and strengthening its position in existing ones. Xiaomi’s performance is strong in the lower price ranges, particularly below $200, following the launch of the Redmi 13 and Note 13 series, which offer affordable 5G devices. Additionally, Xiaomi is making progress in the premium segment with foldable smartphones and ‘ultra’ devices. Many of Xiaomi’s key markets have seen economic improvement recently, leading to increased demand for devices in the lower price segments.

Xiaomi’s models gained widespread popularity, helping the company increase its market share significantly in important regions like India, Latin America, Southeast Asia, the Middle East, and Africa. In Brazil, Motorola surpasses Apple, with Xiaomi holding the fourth position in the country.

Apple has the potential to reclaim the top position.

Xiaomi’s rise to the second position in the market is attributed to its recent rapid growth and Apple’s seasonal decline in August. The upcoming launch of the iPhone 16 is expected to boost Apple’s sales and potentially help it reclaim the top spot. Xiaomi’s success highlights the increasing competition in the smartphone market driven by advancements in technology and pricing strategies. Factors like foldable smartphones and AI capabilities are enabling brands to stand out, emphasizing the importance of device ecosystem, product design, marketing, and research strategies demonstrated by Xiaomi’s recent growth.

Source text

junho 23, 2025
Apple has unveiled new beta editions of iOS 18.1, iPadOS 18.1, macOS 15.1, watchOS 11.1, and tvOS 18.1.
Apple is advancing innovation by releasing the fifth beta versions of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, along with the second betas of watchOS 11.1, tvOS 18.1, and visionOS 2.1. These updates follow the previous versions by a week, with iOS 17.7 also made available for users not yet ready to upgrade to iOS 18.

Apple Intelligence introduces fresh functionalities.

The new beta versions feature the debut of Apple Intelligence, the company’s new artificial intelligence platform, offering users a preview of its innovative functions ahead of the official October release.

This offers various opportunities for developers and users seeking updates and enhancements in their interactions with Apple products.

The new beta versions are identified by specific compilation numbers.
- iOS 18.1 and iPadOS 18.1 beta 5 have the build number 22B5054e.
- The Sequoia 15.1 beta 5 version with the code 24B5055e.
- watchOS 11.1 beta 2: version 22R5554e
- TVOS 18.1 beta 2 is identified as 22J5552d.
- visions 2.1 beta 2: 22N5553d
The builds may contain both fresh features and bug repairs aimed at enhancing the operating systems’ performance, which is always a top priority for Apple during updates.

Release candidates versions

Apple has unveiled Release Candidates (RCs) of macOS Sonoma 14.7.1 and macOS Venture 13.7.1, which are typically the final versions before the official release and contain crucial adjustments for user experience.
junho 23, 2025
The iPhone SE 4 might come out with an A18 processor and Apple AI assistance.

Apple is close to completing the development of the iPhone SE 4, the upcoming model in the line aiming to be a more affordable option. According to analyst Mark Gurman, the new device will feature enhancements compared to its predecessor, such as a modern design and a powerful chip.

iPhone SE 4 may introduce significant enhancements.

The report from Bloomberg states that the iPhone SE 4, with the codename “V59”, will feature a revamped front design that removes the large bezels and the previous model’s Touch ID.

The device may feature an OLED screen and a notch for Face ID sensors, resembling the design of the iPhone 14, which will likely result in a bigger screen and improved user experience.

Mark mentioned that the iPhone SE 4 is expected to see a significant boost in performance due to the A18 chip, found in the iPhone 16 and 16 Plus models. This will likely make it compatible with Apple’s AI tool suite.

Analysts anticipate a notable price hike for the upcoming SE line iPhone, with projections indicating it could exceed $500, compared to the current model starting at $429.

Initiate

Apple is silent about its upcoming products, but speculation suggests that the iPhone SE 4 will be announced in the middle of March 2025.

junho 23, 2025
Apple releases new test versions of watchOS, tvOS, and visionOS; check out the updates.
Apple is making progress in enhancing its systems by launching new beta versions for its devices, including watchOS 11.1, tvOS 18.1, and visionOS 2.1. Additionally, they are gearing up for the official release of their anticipated artificial intelligence system, Apple Intelligence.

Expectations for watchOS 11.1.

It is currently uncertain which new features were included in watchOS 11.1, but there is anticipation for the addition of a significant feature: support for monitoring sleep apnea, a function already approved by the FDA but awaiting implementation.

Imagem: Chakkree_Chantakad/GettyImages

The earlier beta edition of watchOS was removed because of developer problems, but Apple is dedicated to enhancing user experience with this updated version.

Sleep apnea tracking is a major advancement that will assist Apple Watch users in monitoring a commonly overlooked health issue, thereby strengthening the device’s importance as a key tool for health and wellness.

TVOS 18.1 update information.

Apple has recently launched the beta 4 edition of TVOS 18.1, and while the modifications have not been officially verified, there is an anticipated list of features that may be incorporated in this or upcoming releases.
- Robotic vacuum cleaners can now be integrated into the Home app, enabling them to be included in automations and scenes for easier control via Siri in smart homes.
- Movie and TV screen savers were anticipated to be available earlier, but they have not been included yet. However, there is anticipation that they will be introduced soon, adding more customization options to Apple TV.
- Apple should offer the choice to view content in a 21:9 format on Apple TV for a more engaging movie-watching experience, especially for users connecting to projectors.
visionOS 2.1 and the advancement of Apple Vision Pro

Imagem: TomasHa73/PixaBay

VisionOS 2.1, designed for Apple Vision Pro, is set to bring significant improvements. Among the highly anticipated updates is the simulated Mac display, providing higher resolution and a larger screen size akin to two 4K monitors placed next to each other. This enhancement is expected to enhance productivity and user experience for Apple Vision Pro users in a virtual setting.

Rumors indicate that Apple Intelligence may be incorporated into Apple Vision Pro by 2025, expanding Apple’s artificial intelligence ecosystem and becoming a key focus for the company in the future.

Source text
junho 23, 2025