Apple has unveiled the latest iPhone 16, but it will come with high prices for consumers in Brazil, leading them to consider purchasing the device in the US instead.
What are the prices of the new iPhones in Brazil and the USA?
The values upheld in the US are highly appealing when contrasted with the costs of new iPhones in Brazil. Here is a comparative table showing the prices of the latest Apple products in both Brazil and the US (taking into account travel expenses).
| Model | Price in Brazil | Price in the US (including travel) |
| iPhone 16 (128 GB) | R$ 7.799 | $ 9,881 |
| iPhone 16 (256 GB) | $ 8,599 | $ 10.454 |
| iPhone 16 (512 GB) | $ 10.099 | R$ 11.601 |
| iPhone 16 Plus (128 GB) | $ 9,499 | $ 10.454 |
| iPhone 16 Plus (256 GB) | R$ 10,299 | R$ 11.027 |
| iPhone 16 Plus (512 GB) | R$11.799 | R$ 12.174 |
| iPhone 16 Pro (128 GB) | R$ 10,499 | R$ 11.027 |
| iPhone 16 Pro (256 GB) | $ 11.299 | R$ 11.601 |
| iPhone 16 Pro (512 GB) | R$ 12,799 | R$ 12,748 |
| iPhone 16 Pro (1 TB) | R$ 14,299 | $ 13,895 |
| iPhone 16 Pro Max (256 GB) | R$ 12.499 | R$ 12.174 |
| iPhone 16 Pro Max (512 GB) | $ 13,999 | $ 13,321 |
| iPhone 16 Pro Max (1 TB) | $ 15,499 | R$ 14,468 |
Is purchasing an iPhone 16 in the United States a good investment?
It’s important to be cautious and assess the value of traveling to the US to purchase the new iPhone 16. For instance, comparing the entry-level model prices in Brazil and the USA, there is a price difference of R $ 3,217 reais. In Brazil, the model costs R $ 7,799, while in the USA, it is approximately R $ 4,582 after direct conversion.
We must consider not only the cost of the device purchased in the US but also additional expenses such as travel, accommodation, and meals. Traveling to the US solely to buy the new iPhone may not be worthwhile as the total expenses could easily surpass the price of the device in Brazil.
The passenger will not have to pay import tax if the device is considered a personal item, meaning they cannot have more than one mobile device with them. If they do, they will have to leave one behind.
Therefore, we can determine that purchasing the iPhone 16 in the US is not a cost-effective option due to various factors, including the exchange rate and other expenses, resulting in a higher price compared to buying it locally.
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